Advanced Approaches to Management of Enterprise Activities
Effectiveness of management system is typically determined by its compliance with the requirements of the internal and external environment.
Blog
Blogging about marketing, brand management and posting my thoughts. This blog represents ONLY my point of view as a person. I do not represent the views of my employer in any way.
Methods of Brand Protection
Brand protection is needed not only to protect from loss of revenue but also to ensure that the reputation and image of the company is not tarnished. In layman terms, brand protection prevents any sort of abuse or misuse of the brand.
Strategic and Operations Management - Relevancy
Management of contemporary enterprises operating in dynamic and complicated external environment and increasingly depending on it shall be strategic.
Primary Approaches to Change Management in Company Business
Changes in strategy, business processes, structure and culture, can be made progressively, in small steps, or radically, in great leaps.
Methods of Risk Assessment in Brand management
If you choose to launch your brand, before you do it, I recommend that you should assess the risks in brand management. To evaluate the risks in brand management, it is advisable to use the methods of risk management.
Consumers’ Attitude towards Branded Jewellery
The times of economic crisis are hardly a favourable period for the luxury industry. However, sales levels that have been achieved by companies like Dior, Chanel, Yves Saint-Laurent, or Colbert are impressing. Understanding what makes people buy luxury goods even when the times of impulsive purchases have sunk into oblivion is very important, as it helps to ensure the sustainability of the industry.
Marketing Methods of Brand Protection
If brand protection is successfully marketed, endorsement by the company C-suite and subsequent cascading down throughout the organization is an excellent start for launching a program.