Blog

Blogging about marketing, brand management and posting my thoughts. This blog represents ONLY my point of view as a person. I do not represent the views of my employer in any way.

Distinction between Anti-Crisis Management and Strategic Management

Lately, it can be easily noticed that anti-crisis management not only becomes similar to strategic management but is pretty much identified with it in the context of the majority of articles published on the Internet and in books. From what I can see, it is crucially incorrect.