Blog

Blogging about marketing, brand management and posting my thoughts. This blog represents ONLY my point of view as a person. I do not represent the views of my employer in any way.

Benchmarking of e-commerce companies

The world economy has entered the downward spiral. Companies may naively hope that this trend will not affect them, but many of us realise that the probability is very low. In times like these, you have to use tools like benchmarking.

Coaching Technologies in Enhancing of Emotional Quotient of Manager

The coaching technology, as far as I can see, is a set of techniques, means and forms of effect on the personality of a future specialist which ensure the breadth of personal and professional development by means of interaction with other people.

What is Leadership Coaching?

The coaching process is based on the preconditions of human development and self-development. Intrinsically, every person is outstandingly talented and has enormous potential, which is not reached by the person to the full extent.

Improvement of Emotional Intelligence of Managers

In recent times I am more and more frequently asked about the importance of improvement of the emotional intelligence of managers.

Implications of the paradigm shifts in marketing

A significant paradigm shift has occurred in marketing over the past three decades in which the focus of marketing practice has been away from the idea of exchanging a product or service with consumers to the idea of creating value and creating relationships with consumers.

Thoughts on leadership - People, System and Self

Leadership is an essential aspect of management as it determines the extent to which the organization is to achieve its objectives.

The essence of human capital impact on technological progress and economic growth

Technological progress represents a development in technology that is greater than scientific understanding. In this case, technology comprises of all kinds of knowledge, from undemanding and routine processes to techniques of business and supervision, from apparatus primarily requiring several blue-collar employees, to sophisticated scientific inquiry which create innovations and goods.